TUMI
FW24 + FW25
In every TUMI bag, are details designed to perform: wheels, zippers and handles that are put through grueling, rigorous tests with hundreds of rounds. All so they can outlast the most rigorous test of all: life.
Using our brand ambassadors Son Heung-min, Lando Norris, and Nelly Korda, we told this story of durability and resilience—both in our bags, and in our athletes’ grit and determination.
FW24, Dir. WARD
FW25, Dir. Kiku Ohe
Grey New York
ECD: Brent Singer
GCD: Madeline DeWree
CDs: Gemma Slack, Sia Efthimiu
ACDs, Art: Gabie Fleischer, Sofia Glimnell