OREO PRIDE

Oreo has supported the Pride movement for a long time, including their famous 2012 rainbow cookie tweet. For World Pride 2019 in NYC, they wanted to show their support again, this time in particular for the transgender community.

Partnering with the National Center for Transgender Equality, we gave away 45,000 special edition “Pronoun Packs” and pins designed with the colors of the transgender flag at PrideFest: she/hers, he/his, they/theirs.

Which really meant we got to ask 45,000 people: what are your pronouns?

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360i
ECDs: Piper Hickman & WeiWei Dong
Designers: Brian Gartside & Sophia DelPlato
Sr. AD: Larry Gordon
Production: Team Bubbly