Jessica New, Copywriter

Mismatched Taglines

Two of the most important parts of a brand are its name, and its tagline. 

I started wondering: what happens when you mix and match them?

I wound up finding it really interesting how different the meaning of a tag can be depending on the brand it's applied to.



The real brand + tagline pairings:
Just Do It - Nike
Expect More. Pay Less. - Target
The Fabric of Our Lives - Cotton Inc.
What's In Your Wallet? - Capital One
Have It Your Way - Burger King
Obey Your Thirst - Sprite
Drivers Wanted - Volkswagen
When You Care Enough to Send the Very Best - Hallmark
The Most Trusted Name in News - CNN