Jessica New, Copywriter
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Champion 100 Years

Product Innovation

C H A M P I O N 1 0 0

Thanks to hypebeasts and ‘90s nostalgia, Champion is cool again. But despite what some new fans think, they didn’t start in the ‘80s as a Walmart brand. Instead, they have a rich 100 year history full of milestones to be proud of. To name just a few: inventing the college sweatshirt, the hoodie, and the sports bra.

So for their 100 year anniversary in 2019, we had a simple ask: help them talk about and celebrate some of those achievements through 6 animated online videos.


 

ECDs: Piper Hickman & WeiWei Dong
Senior AD: Larry Gordon
Senior CW: Rebecca Ullman
Made with: Golden Wolf