Jessica New, Copywriter
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Champion

Product Innovation

C H A M P I O N

For Year Two of the Dare to be Champion campaign, we told the stories of four athletes who push themselves and break boundaries in their sport:

Crissa Jackson, an LGBT basketball performer who’s only the 13th woman to ever play for the Harlem Globetrotters
Ian Eastwood, a dancer who’s carved his own way to stardom since he moved alone to LA at the age of 17
Nelson Chan, a 5’7 Asian basketball player who’s made a career out of dunking
Dede Lovelace, a black female skater who’s curbed expectations as part of the all-female collective Skate Kitchen


 

ECDs: Piper Hickman & WeiWei Dong
Senior AD: Larry Gordon
Senior CW: Lauren Miller
Director: Amber Grace Johnson