Jessica New, Copywriter



When your car breaks down, you can find yourself in either one of two mindsets: desperately panicking and calling any car-savvy person you know, or texting your friends about how bored you are waiting for a tow truck.

With AAA, you get peace of mind in a situation that would otherwise be really stressful. The fastest roadside assistance means you'll never have to go into survival mode.


fire desert aaa final.jpg


Currently when you're in an emergency and need to contact AAA, you have to find your membership card and the toll-free number on it, sit through a long list of menu options, and wait to be connected to someone—all while you might be in an unsafe location.

For an extra fee, AAA will instead offer an OnStar-like system for any member's car. When the member pushes the emergency button, they are automatically connected to a AAA representative who can already see their car's attached membership ID and GPS location.


Art Director: Josh Ghergel
Copywriter: Jessica New