Kong Dog Toys were created to outlast even the most destructive chewing pup. These bad boys have been indestructible for 50 years. When you pit them against your dog, it's no question who's going to win.
Extension: Kong Dog Toys partnering with Nike to make an indestructible shoe out of Kong patented red rubber.
Further extension (coming soon): a college-ruled paper made out of indestructible Kong rubber, so now your shoes and your homework can finally win the fight against your dog.
Also coming soon: A microsite for a real-life dog vs. Kong toy fighting event. Users can submit their dogs online as candidates for the fight, along with descriptions of why their dog is the toughest.
Screamfest Los Angeles is the largest and longest-running independent horror film festival in the nation. At Screamfest, you can enjoy feeling all the horror of the festival from the safety of the theater.
The making of this video involved slinging me in a body bag over someone's shoulder, digging a deep grave on remote farmland, and poking around an abandoned, dilapidated house.
Art Directors: Wes Ruff, Elliot Eliash Copywriters: Jessica New, Matt Waronker
Screamfest Los Angeles :30
Screamfest Los Angeles :60
My Fitness Pal
Our assignment: give something a voice that normally doesn't have one. We tackled the issue of weight loss, and decided to give a voice to your former, larger self - because who better to motivate you?
We took the app My Fitness Pal, owned by Under Armour, and extended it with a new tab called "The Evolution of You." Users choose a coach to motivate them as they progress - either their former self, or an inspirational figure of their choosing.
A sample notification of what you would see if you chose the inspirational coach.
In this case, our user chose an art direction student known for being a fitness buff as their inspiration.
In the Evolution of You, users are also able to set certain places as a "Risky Business," or places where their weight loss goals are at risk.
A sample notification after walking into a Risky Business after a user choosing their former self as their coach.
Currently in the My Fitness Pal app, users can set up the Under Armour HealthBox Smart Scale as one of their connected devices. If they connect the smart scale, they can then also get notifications from their chosen coaches after weighing themselves with the scale.
Listerine gives you fresh breath. And with great fresh breath, you'll feel confident enough to speak up and use your voice.
The Weather Channel
The Weather Channel's mobile app provides accurate, up to the minute weather updates so you never have to brave the elements unprepared. We all know people who are almost constantly unprepared for the day's weather. These are their tributes.
Extension (coming soon with Maria Kouninski and Cinema 4D): a stand-alone vending machine that dispenses ponchos for the unprepared when the Weather Channel's mobile app alerts the machine to impending rain. Users also tweet to TWC to tell them why they were unprepared for the day's weather.